Internet marketing is a crucial avenue through which businesses are able
to reach millions of potential customers and stay connected with
current customers.
Social media websites such as Twitter cannot be
ignored for that reason. With the right planning, you can launch a
successful Internet marketing campaign using variousTwitter tools that
can springboard your company to success.
Including Twitter in
Twitter
has proven to be an excellent business tool over the years. Companies
can quickly and easily connect with potential customers, investors,
marketing partners, journalists, bloggers and more. Not only does
Twitter connect business owners with the right people, but it is an easy
way to brand your company. With the help of various Twitter tools, any
company can launch a
successful Internet marketing plan complete with
social media.
You can access your success thus far with Viral
Heat, which is a tool that you can use with Twitter and other social
media platforms to measure your marketing campaign. The data that you
gather from your analysis with this application at the beginning or your
campaign can be compared with your results after you follow through
with your plans. Viral Heat is a premium service that offers
customizable analysis options.
Twitter Tools for
Marketing Brick and Mortar CompaniesTwitHawk
allows you to send automated messages that will be delivered to a
select group of people. You can narrow the delivery of the message by
geographical location and keyword. TwitHawk will find and target tweets
that mention specified keywords and also come from people using Twitter
in your region.
Tweet Train offers auto-reply messaging, event scheduling, URL shortening, geographic targeting, and real-time tweet monitoring.
You can also perform location or keyword based searches with the professional version.
Twitter Tools for Online Businesses
For
companies that operate solely online or brick and mortar companies that
have active websites, TwtQpon is a great Twitter tool. With this
application, you can create online coupons on Twitter. Your coupon tweet
will include the offer, a product image, a coupon code, expiration date
(optional) and the URL to your product�s or service�s website. Nothing
draws new clients in like discounts!
ThingsBuzz Business provides
companies with the means to display Twitter and Facebook conversations
about their company or website on their website. This tool lets visitors
know what people are saying about a particular brand, product or
service. It is a
great analytics tool and helps to keep visitors on
company websites longer, thus boosting site activity and sales.
Twitter Tool: Objective Marketer
Objective
Marketer is a one-stop-shop for Internet marketing on Twitter and other
social media platforms including LinkedIn and Facebook. Features
include URL shortening, management for multiple accounts, tweet/update
scheduling, and tracking. The analytic data that Objective Marketer
provides includes audience sentiment (positive or negative responses)
demographic information, geographic location, and competition.
Twitter
is an excellent medium small and large companies alike can use to
connect with their target markets. Using these various applications
makes it simpler and easier to find the right people to connect with and
will help tremendously in launching a well-planned Internet marketing
campaign.
Your Internet Marketing Plan